How do I get more people to respond to my ad?

The biggest mistake advertisers make is to assume that the theme of their ad should be: “Who we are, what we do, and how to reach us”.

Your name and logo are not a headline, and in fact, they’re the least most important aspect of your ad – that is until a person wants to call you and knows exactly why. The vehicles you have on offer are what are important first and foremost and only when the reader is interested in the vehicle do your company name and number become important.

Now ask yourself, is it not important for you to know why and where they are calling you from - after all they are your new, potential customers?